1. Introduction #

Lesotho Wine (“we”, “us”, “our”) is committed to protecting your personal information and ensuring transparency in how your data is collected and used.

This Privacy Policy explains how we handle your information across our platforms, services, and events, including the Lesotho Wine Festival.

2. Scope of This Policy #

This Policy applies to:

• All Lesotho Wine websites, including ticketing and support platforms
• Online and offline purchases
• Event registrations and attendance
• Customer support interactions
• Marketing and communications

3. Information We Collect #

We may collect the following categories of personal information:

3.1 Personal Identification #

• Name and surname
• Email address
• Phone number

3.2 Transaction Information #

• Purchase history
• Ticket orders
• Payment confirmations

3.3 Technical Data #

• IP address
• Browser type and device information
• Approximate location

3.4 Usage Data #

• Pages visited
• Time spent on site
• Interaction with content

3.5 Support Data #

• Support tickets
• Chatbot interactions
• FAQ and documentation usage

3.6 Marketing & Communication Data #

• Newsletter subscriptions
• Email engagement (opens, clicks)
• Preferences and interests

3.7 Event Data #

• Attendance records
• Entry validation data

3.8 Ecommerce & Order Data #

• Billing and delivery address
• Order details and product selections
• Proof of purchase and invoices
• Collection preferences (Lesotho or South Africa)
• Payment status and transaction references

3.9 Payment & Transaction Data #

• Payment method used (e.g. card, EFT, cashless event systems)
• Transaction references and payment confirmations
• Limited payment-related data processed via third-party providers (we do not store full card details)
• All payment transactions are processed through secure third-party providers and are subject to their respective security and compliance standards.

4. How We Collect Information #

We collect data through:

• Website forms and checkout processes
• Ticket purchases
• Newsletter subscriptions (including Mailchimp forms)
• Event registrations
• Cookies and tracking technologies
• Analytics tools (e.g. Google Analytics, Meta Pixel)
• Customer support systems
• In-person interactions at events or retail locations
• Payment processing platforms (including Payfast and event-based cashless systems)

5. Use of Personal Information (Replace section) #

We use your information to:

• Process and fulfil orders, including wine, merchandise, and tickets
• Verify transactions and prevent fraud
• Arrange collection or delivery of purchases
• Facilitate cross-border compliance where applicable
• Provide customer support related to orders and events
• Send transactional communications (receipts, confirmations, updates)
• Send marketing communications via platforms such as Mailchimp (where consent is given)
• Improve our ecommerce experience and services
• Conduct analytics and performance tracking
• Ensure security and prevent misuse
• Comply with legal and regulatory obligations
• Process and fulfil orders, including wine, merchandise, and tickets Process payments via third-party providers such as Payfast Facilitate cashless transactions at events where applicable Verify transactions and prevent fraud Issue receipts, confirmations, and transaction record

6. Legal Basis for Processing (GDPR) #

Where applicable, we rely on:

• Consent (e.g. newsletter subscriptions via Mailchimp)
• Contractual necessity (processing orders and tickets)
• Legal obligations
• Legitimate interests (analytics, security, service improvement)

7. Sharing of Information #

We may share your information with:

7.1 Service Providers #

• Payment processors
• Hosting providers
• Analytics platforms
• Customer support tools
• Email marketing platforms such as Mailchimp
• Logistics and fulfilment partners Retail partners (including collection points in Lesotho and South Africa) Fraud prevention and verification services
• Payment processors, including Payfast, Yoco, Cashless Methods payment solution providers, banking and financial service providers

7.2 Event & Operational Partners #

• Event staff and security
• Venue operators
• Logistics partners

7.3 Legal & Regulatory Authorities #

Where required by law or to protect our rights.

We do not sell personal data.

8. Cross-Border Data Transfers (Replace section) #

Your data may be processed and transferred across borders in connection with:

• Order fulfilment between Lesotho and South Africa
• Collection at designated retail partners
• Use of international service providers (including Mailchimp and analytics platforms)

By using our services, you acknowledge that your information may be transferred to and processed in jurisdictions with different data protection laws, subject to appropriate safeguards.

9. Data Retention #

We retain personal data:

• For as long as necessary to fulfil the purposes outlined
• For marketing purposes until you unsubscribe
• To comply with legal and regulatory requirements
• To resolve disputes and enforce agreements
• Transaction and financial records are retained as required for accounting, tax, and legal compliance

10. Your Rights #

Depending on your location, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Object to processing
• Withdraw consent (including unsubscribing from Mailchimp emails)

You can unsubscribe at any time using the link in our emails.

11. Cookies & Tracking Technologies #

We use cookies and similar technologies to:

• Improve user experience
• Analyse website performance
• Deliver targeted advertising
• Track marketing effectiveness (including Mailchimp campaign tracking)

For more details, see our Cookie Policy.

12. Data Security #

We implement reasonable technical and organisational measures to protect your data, including:

• Secure servers
• Access controls
• Encryption where applicable

However, no method of transmission over the internet is completely secure.

13. Third-Party Services #

We use third-party services, including:

• Google Analytics
• Meta (Facebook and Instagram) Pixel
• Mailchimp (email marketing and communications)
• Payment gateways (including Payfast)
• Cashless event payment systems
• Chatbots and support platforms
• Documentation systems such as BetterDocs

These providers may process your data in accordance with their own privacy policies.

14. Children’s Privacy (18+) #

Our services are strictly intended for individuals aged 18 years and older.

We do not knowingly collect data from minors.

15. Event & Media Data #

During events such as the Lesotho Wine Festival:

• Photos and videos may be captured
• Attendees may appear in promotional content

This is further governed by our Media Consent Policy.

16. Multi-Domain Coverage #

This Privacy Policy applies to:

• Main website
• Ticketing platforms
• Support portals
• Any current or future Lesotho Wine domains

17. Changes to This Policy #

We may update this Privacy Policy from time to time.

Updates will be published on our website with a revised date.

18. Contact Information #

Lesotho Wine

Email: info@lesothowine.co.ls
Support: support@lesothowine.co.ls
Phone: +266 2232 4621

Address:
62 Moshoeshoe Road
Industrial Area
Maseru 100
Lesotho