1. Introduction #

Lesotho Wine is committed to the responsible sale, service, and promotion of alcohol across all its operations, including ecommerce, retail partnerships, wine club services, and live events such as the Lesotho Wine Festival.

This policy ensures compliance with applicable laws in Lesotho, South Africa, and relevant cross-border regulations.

2. Scope of Policy #

This policy applies to:

• All Lesotho Wine events and activations
• Ecommerce sales of wine and alcohol products
• Wine Club allocations and subscriptions
• Partner retail outlets
• Cross-border distribution and collection points
• Staff, contractors, and vendors

3. Legal Drinking Age (18+) #

All alcohol-related products and services are strictly limited to individuals aged 18 years and older.

Lesotho Wine reserves the right to:

• Request valid identification at any point
• Refuse service or entry without valid ID
• Cancel transactions where age cannot be verified

4. Responsible Service of Alcohol #

We promote responsible consumption at all times.

Alcohol service may be limited or managed based on:

• Customer behaviour
• Level of intoxication
• Event safety requirements
• Legal compliance obligations

5. Refusal of Service #

Lesotho Wine reserves the right to refuse service or sale of alcohol to any individual who is:

• Underage or suspected underage
• Intoxicated or displaying unsafe behaviour
• Acting in violation of event or Venue rules
• Engaging in disruptive or unsafe conduct

This applies to all platforms and physical events.

6. Event Alcohol Controls #

At events, including the Lesotho Wine Festival, Pairing & Tasting:

• Alcohol may only be consumed in designated areas
• Security and staff may monitor consumption levels
• Entry may be denied or revoked for safety reasons
• Alcohol service may be restricted at any time

We prioritise guest safety and controlled consumption environments.

7. Retail & Ecommerce Alcohol Sales #

All online alcohol sales are subject to:

• Age verification requirements
• Legal jurisdiction restrictions
• Availability and stock control
• Payment confirmation

We reserve the right to cancel orders that cannot be legally fulfilled.

8. Cross-Border Alcohol Movement #

Alcohol transported between Lesotho and South Africa (including Ladybrand collection points) is subject to:

• Customs and excise regulations
• Proof of purchase requirements
• Legal transport limits and restrictions

Customers are responsible for ensuring compliance with local laws during transport.

9. Third-Party Retail Partners #

Alcohol sold through partners such as Station Off Sales and Liquor City Ladybrand is subject to:

• Their operational policies
• Local licensing requirements
• Standard alcohol compliance laws

Lesotho Wine is not liable for third-party retail enforcement decisions.

10. Consumption Responsibility #

Customers and event attendees are responsible for:

• Their own alcohol consumption
• Ensuring safe transportation after consumption
• Avoiding overconsumption or unsafe behaviour

We strongly encourage responsible drinking at all times.

11. Staff & Vendor Compliance #

All staff, contractors, and vendors must:

• Follow responsible service guidelines
• Enforce age restrictions
• Report unsafe behaviour
• Comply with event and licensing requirements

Failure to comply may result in removal from service.

12. Safety and Incident Management #

In the event of unsafe behaviour or alcohol-related incidents, Lesotho Wine may:

• Intervene immediately
• Suspend alcohol service
• Remove individuals from events
• Contact relevant authorities if necessary

Safety takes priority over service at all times.

13. Advertising and Promotion Standards #

Alcohol-related marketing by Lesotho Wine will:

• Avoid targeting individuals under 18
• Promote responsible consumption
• Comply with applicable advertising laws
• Avoid misleading or excessive consumption messaging

14. Non-Compliance Consequences #

Violation of this policy may result in:

• Refusal of service
• Cancellation of orders or tickets
• Removal from events
• Suspension of Wine Club membership
• Legal escalation where necessary

15. Contact Information #

Lesotho Wine

Email: info@lesothowine.co.ls
Support: support@lesothowine.co.ls
Phone: +266 2232 4621

Address:
62 Moshoeshoe Road
Industrial Area
Maseru 100
Lesotho